Liberty Media has undoubtedly done an impressive job of taking Formula 1 to new audiences. Compared to a decade ago, both the broadcast and trackside audience are significantly younger and more diverse. The Drive to Survive generation demands constant content and the appetite appears endless.
It’s Time to Rethink F1 Social Media: A Business Perspective Read More »
Written by Business of Motorsport Programme Leader, Genevieve Gordon-Thomson Ten of the eleven F1 teams have their headquarters in one country: the United Kingdom. For a global sport that races across five continents, this level of geographic concentration seems almost counterintuitive. Yet, within approximately a 50-mile radius in the Midlands sits the most advanced and
Inside Motorsport Valley: Formula 1’s Technological Core Read More »
Ed Sarling – Tutor at the NMA Written by Motorsport Tutor, Ed Sarling Buckle up this 6 point harnesses, because this isn’t a short one. I had a few things I was going to talk about in this blog, but recent events took me down a different path. Now, I want to start by reiterating
Ed’s Honest Assessment of the Mosler… Read More »
Why Industry Software Skills Matter Motorsport engineering has changed. It’s no longer just about understanding how a car works. It’s about being able to design, simulate and improve it using advanced software. From Formula 1 to endurance racing, decisions are driven by data, modelling and virtual testing long before a car reaches the track. That
The Software Behind Motorsport Engineering at NMA Read More »
Larry Gagnon’s NMA Experience Motorsport journeys rarely follow a straight line. For some, it starts young and never really lets go, evolving over time as priorities shift but the passion stays the same. For Larry Gagnon, a student based in Canada, racing has been a huge part of his life. From competing on the ice
Student Experiences: Larry Gagnon Read More »
