Online MA Business of Motorsport*

(*subject to validation)

START DATE

Choose your own start date
from January 2021
Register your interest below

DURATION

1 year Full-time
2 years Part-time
Flexible Online Learning

ASSESSMENT

No exams — Tutor assessment
and Moderation by
De Montfort University

AFFORDABLE

Low fees, and monthly payments for all self paying students (student loans available for UK students)

About the Course

Motorsport is as much a business as it is a sport. Our new master’s programme will provide students with a broad range of modules which examine the national and international aspects of the industry from a commercial perspective.

From governance, structure and international sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturer, teams, sponsors and the role played by the media, this course is aimed at enhancing the professional and career prospects of those with an aspiration of working within this exciting and challenging global industry.

Our programme will help you to develop as professionals with a strong grounding in ethics and a clear sense of how motorsport relates to various cultures, stakeholders and the sectors it interacts with.

The Business of Motorsport Master’s Degree (MA) is awarded by our academic partner De Montfort University Leicester (DMU). It is the world’s only online Master’s Degree to focus entirely on the commercial aspects of this exciting global industry.

Choose Your Own Start Date From January 2021!

What will you study?

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6
  • Module 7
  • Module 8

History, Sporting & Commercial Structure of Motorsport

15 Credits
Understanding the background and history of motorsport is key to the future of motorsport. To understand the historical path of a sport is to support it as it progresses and sustains its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various groups in between. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.

Ethics in Sports Management & Governance

15 Credits
The law and motorsport are not estranged. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the basics of the most profound ethical challenges facing motorsport along with comparisons from other national and international sports and competitions, resulting in effective and sympathetic knowledge for the world of motorsport.

Commerce within Motorsport

15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.

Sponsorship Models in Elite Motorsport & The Role of the Media

15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.

Motorsport Brands, Their Extensions & Future Trends

15 Credits
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.

Change Management

15 Credits
Like all sports there is change and motorsport is no exception. Motorsport has to cope with some of the most demanding of landscapes through internal and external factors of impact. The commercial opportunities and risk factors made through global megatrends affecting motorsport are coming thick and fast and the motorsport industry has to acknowledge how it can reasonably react and benefit from the commercial opportunities ahead. This module examines the theories relating to change management, the controlled identification and implications of change along with the short-term resolution to change for many.

Virtual Site Visits & Motorsport Business Reflection

30 Credits
Virtual Site Visits and Business Motorsport Reflection really gives students the necessary access to ‘live’ learning. You will be able to deepen your breadth of knowledge through our visits to some of the most prestigious motorsport venues around the world including tracks, museums, governing bodies, events and more. Visits will include insightful interviews with the best in the business, so you receive the most relevant thoughts and challenges of those that count in motorsport.

Executive Project

60 Credits
This final module is an opportunity for you to showcase your knowledge and skills and focus on an area that is of particular interest to you or a project of relevance to your employer. Whilst applying your background knowledge, theories and examples studied throughout your degree, you will have the opportunity to focus on an area that you are keen to explore further, understand specifics and perhaps consider the start of change. Your executive project will not only give you the opportunity to showcase your academic ability, but act as a door-opener for your future career in the Business of Motorsport.

History, Sporting & Commercial Structure of Motorsport

15 Credits
Understanding the background and history of motorsport is key to the future of motorsport. To understand the historical path of a sport is to support it as it progresses and sustains its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various groups in between. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.

Ethics in Sports Management & Governance

15 Credits
The law and motorsport are not estranged. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the basics of the most profound ethical challenges facing motorsport along with comparisons from other national and international sports and competitions, resulting in effective and sympathetic knowledge for the world of motorsport.

Commerce within Motorsport

15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.

Sponsorship Models in Elite Motorsport & The Role of the Media

15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.

Motorsport Brands, Their Extensions & Future Trends

15 Credits
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.

Change Management

15 Credits
Like all sports there is change and motorsport is no exception. Motorsport has to cope with some of the most demanding of landscapes through internal and external factors of impact. The commercial opportunities and risk factors made through global megatrends affecting motorsport are coming thick and fast and the motorsport industry has to acknowledge how it can reasonably react and benefit from the commercial opportunities ahead. This module examines the theories relating to change management, the controlled identification and implications of change along with the short-term resolution to change for many.

Virtual Site Visits & Motorsport Business Reflection

30 Credits
Virtual Site Visits and Business Motorsport Reflection really gives students the necessary access to ‘live’ learning. You will be able to deepen your breadth of knowledge through our visits to some of the most prestigious motorsport venues around the world including tracks, museums, governing bodies, events and more. Visits will include insightful interviews with the best in the business, so you receive the most relevant thoughts and challenges of those that count in motorsport.

Executive Project

60 Credits
This final module is an opportunity for you to showcase your knowledge and skills and focus on an area that is of particular interest to you or a project of relevance to your employer. Whilst applying your background knowledge, theories and examples studied throughout your degree, you will have the opportunity to focus on an area that you are keen to explore further, understand specifics and perhaps consider the start of change. Your executive project will not only give you the opportunity to showcase your academic ability, but act as a door-opener for your future career in the Business of Motorsport.

Entry Requirements

Previous Qualifications

A Degree of second-class honours classification or higher in any business, sport or engineering related subject.

OR

Industry Experience

Students with lower or without entry qualifications but with significant and relevant sport, business, motorsport or automotive industry experience at a senior level can also be admitted on to the programme. Each application will be considered on an individual basis.

International Students

  • NMA recognises equivalent international qualifications and these will be considered on an individual basis
  • Applications are welcome from all International Students with a good standard of English
  • If English is not your first language an IELTS certificate with a score of 6.5 (minimum) or equivalent qualification is required. However, all applications are considered on an individual basis as we are aware that for many international students their school or college curriculum has been taught in English.

Online Master’s Degree (MA) Tuition Fees

UK Students

£10,500

Master’s Degree (MA) –  1 year Full-time, 2 years Part-time – flexible online study.
There are three ways for UK students to pay for their Master’s Degree (MA):

UK Postgraduate
Student Loan

  • COVERS ALL TUITION FEES

One
Payment

£ 10,500 ON ENROLMENT
  •  

10 x Monthly
Payments

£ 1,075 PER MONTH*
  • £10,750 in total

* Monthly payments include admin fee.

International Students

$14,950

Master’s Degree (MA) –  1 year Full-time, 2 years Part-time – flexible online study.
There are two ways for International students to pay for their Master’s Degree (MA):

One
Payment

$ 14,950 ON ENROLMENT
  • SAVE $700 by paying in full
  •  

10 x Monthly
Payments

$ 15,650 IN TOTAL*
  • $2825 on enrolment
  • + 9 x $1425 monthly payments

* International fees in US Dollars.
* Monthly payments include admin fee.

Register Your Interest

Choose your own start date from January 2021.

Places will be strictly limited for the first intake.

Register your interest below and you will be the first to know when applications are open after university validation 30th September 2020.

Ready to Accelerate Your Motorsport Career?

Questions? Please Get in Touch

Our admissions team will be happy to discuss your options