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Online Postgraduate Certificate
Business of Motorsport
START DATE
Choose your own start date
from 25th January 2021
DURATION
4 months Full-time
8 months Part-time
Flexible Online Learning
ASSESSMENT
No exams — Tutor assessment
and Moderation by
De Montfort University
AFFORDABLE
Low fees &
monthly payments
available
About the Course
Motorsport is as much a business as it is a sport. Our new PG Certificate programme will provide students with a broad range of modules which examine the national and international aspects of the industry from a commercial perspective.
From governance, structure and international sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturers, teams, sponsors and the role played by the media, this course is aimed at enhancing the professional and career prospects of those with an aspiration of working within this exciting and challenging global industry.
Our programme will help you to develop as professionals with a strong grounding in ethics and a clear sense of how motorsport relates to various cultures, stakeholders and the sectors it interacts with.
The Business of Motorsport Postgradute Certificate is awarded by our academic partner De Montfort University Leicester (DMU). It is the world’s only online Postgraduate Certificate to focus entirely on the commercial aspects of this exciting global industry.
What will you study?
You will study four modules for the Postgraduate Certificate in Business of Motorsport
History, Sporting & Commercial Structure of Motorsport
15 Credits
Understanding the background and history of motorsport is key to its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various other connected groups. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.
Ethics in Sports Management & Governance
15 Credits
The law and motorsport are not disconnected. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the most profound ethical challenges facing motorsport along with comparisons from other national and international sports, resulting in effective and sympathetic knowledge for the world of motorsport.
Commerce within Motorsport
15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Sponsorship Models in Elite Motorsport & The Role of the Media
15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Module 1
History, Sporting & Commercial Structure of Motorsport
15 Credits
Understanding the background and history of motorsport is key to its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various other connected groups. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.
Module 2
Ethics in Sports Management & Governance
15 Credits
The law and motorsport are not disconnected. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the most profound ethical challenges facing motorsport along with comparisons from other national and international sports, resulting in effective and sympathetic knowledge for the world of motorsport.
Module 3
Commerce within Motorsport
15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Module 4
Sponsorship Models in Elite Motorsport & The Role of the Media
15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Entry Requirements
Previous Qualifications
A Degree of second-class honours classification or higher in any business, sport or engineering related subject.
OR
Industry Experience
Students with lower or without entry qualifications but with significant and relevant sport, business, motorsport or automotive industry experience at a senior level can also be admitted on to the programme. Each application will be considered on an individual basis.
International Students
- NMA recognises equivalent international qualifications and these will be considered on an individual basis
- Applications are welcome from all International Students with a good standard of English
- If English is not your first language an IELTS certificate with a score of 6.5 (minimum) or equivalent qualification is required. However, all applications are considered on an individual basis as we are aware that for many international students their school or college curriculum has been taught in English.
Online Postgraduate Certificate Tuition Fees
UK Students
£3,500
Postgraduate Certificate – Approx 4 months full-time or 8 months part-time – flexible online study.
There are two ways for UK students to pay for their Postgraduate Certificate:
(Please Note: UK Postgraduate Student Loans are not available for the PG Cert.)
One
Payment
£ 3,500
ON ENROLMENT
10 x Monthly
Payments
£ 375
PER MONTH*
-
£3,750 in total
* Monthly payments include admin fee.
International Students
$4,950
Postgraduate Certificate – Full-time or Part-time – flexible online study.
There are two ways for International students to pay for their Postgraduate Certificate:
One
Payment
$ 4,950
ON ENROLMENT
-
SAVE $700 by paying in full
-
10 x Monthly
Payments
$ 5,650
IN TOTAL*
-
$1,285 on enrolment
-
+ 9 x $485 monthly payments
* International fees in US Dollars.
* Monthly payments include admin fee.
Postgraduate Certificate - Register Your Interest
Choose your own start date from January 2021. Places will be strictly limited for the first intake.
Register your interest below and you will be the first to know when applications are open after final university validation November 2020.
Register your interest below and you will be the first to know when applications are open after final university validation November 2020.