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Online Postgraduate Diploma
Business of Motorsport
START DATE
Choose your own start date
from 25th January 2021
DURATION
8 months Full-time
16 months Part-time
Flexible Online Learning
ASSESSMENT
No exams — Tutor assessment
and Moderation by
De Montfort University
AFFORDABLE
Low fees, &
monthly payments
available
About the Course
Motorsport is as much a business as it is a sport. Our new PG Diploma programme will provide students with a broad range of modules which examine the national and international aspects of the industry from a commercial perspective.
From governance, structure and international sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturer, teams, sponsors and the role played by the media, this course is aimed at enhancing the professional and career prospects of those with an aspiration of working within this exciting and challenging global industry.
Our programme will help you to develop as professionals with a strong grounding in ethics and a clear sense of how motorsport relates to various cultures, stakeholders and the sectors it interacts with.
The Business of Motorsport Postgraduate Diploma is awarded by our academic partner De Montfort University Leicester (DMU). It is the world’s only online Postgraduate Diploma to focus entirely on the commercial aspects of this exciting global industry.
What will you study?
You will study seven modules for the Postgraduate Diploma in Business of Motorsport
History, Sporting & Commercial Structure of Motorsport
15 Credits
Understanding the background and history of motorsport is key to its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various other connected groups. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.
Ethics in Sports Management & Governance
15 Credits
The law and motorsport are not disconnected. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the most profound ethical challenges facing motorsport along with comparisons from other national and international sports, resulting in effective and sympathetic knowledge for the world of motorsport.
Commerce within Motorsport
15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Sponsorship Models in Elite Motorsport & The Role of the Media
15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Motorsport Brands, Their Extensions & Future Trends
15 Credits
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.
Change Management
15 Credits
Like all sports there is change and motorsport is no exception. Motorsport has to cope with some of the most demanding of landscapes through the impact of internal and external factors. The commercial opportunities and risk factors made through global megatrends affecting motorsport are coming thick and fast and the industry has to acknowledge how it can reasonably react and benefit from the commercial opportunities ahead. This module examines the theories relating to change management, the controlled identification and implications of long term change along with the short-term resolution to change for many.
Virtual Site Visits & Motorsport Business Reflection
30 Credits
Virtual Site Visits and Business Motorsport Reflection really gives students the necessary access to ‘live’ learning. You will be able to deepen your breadth of knowledge through our visits to some of the most prestigious motorsport venues around the world including tracks, museums, governing bodies, events and more. Visits will include insightful interviews with the best in the business, so you receive the most relevant thoughts and challenges of those that count in motorsport.
Virtual Site Visits and Business Motorsport Reflection really gives students the necessary access to ‘live’ learning. You will be able to deepen your breadth of knowledge through our visits to some of the most prestigious motorsport venues around the world including tracks, museums, governing bodies, events and more. Visits will include insightful interviews with the best in the business, so you receive the most relevant thoughts and challenges of those that count in motorsport.
Module 1
History, Sporting & Commercial Structure of Motorsport
15 Credits
Understanding the background and history of motorsport is key to its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various other connected groups. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.
Module 2
Ethics in Sports Management & Governance
15 Credits
The law and motorsport are not disconnected. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the most profound ethical challenges facing motorsport along with comparisons from other national and international sports, resulting in effective and sympathetic knowledge for the world of motorsport.
Module 3
Commerce within Motorsport
15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.
Module 4
Sponsorship Models in Elite Motorsport & The Role of the Media
15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.
Module 5
Motorsport Brands, Their Extensions & Future Trends
15 Credits
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.
Module 6
Change Management
15 Credits
Like all sports there is change and motorsport is no exception. Motorsport has to cope with some of the most demanding of landscapes through the impact of internal and external factors. The commercial opportunities and risk factors made through global megatrends affecting motorsport are coming thick and fast and the industry has to acknowledge how it can reasonably react and benefit from the commercial opportunities ahead. This module examines the theories relating to change management, the controlled identification and implications of long term change along with the short-term resolution to change for many.
Module 7
Virtual Site Visits & Motorsport Business Reflection
30 Credits
Virtual Site Visits and Business Motorsport Reflection really gives students the necessary access to ‘live’ learning. You will be able to deepen your breadth of knowledge through our visits to some of the most prestigious motorsport venues around the world including tracks, museums, governing bodies, events and more. Visits will include insightful interviews with the best in the business, so you receive the most relevant thoughts and challenges of those that count in motorsport.
Virtual Site Visits and Business Motorsport Reflection really gives students the necessary access to ‘live’ learning. You will be able to deepen your breadth of knowledge through our visits to some of the most prestigious motorsport venues around the world including tracks, museums, governing bodies, events and more. Visits will include insightful interviews with the best in the business, so you receive the most relevant thoughts and challenges of those that count in motorsport.
Entry Requirements
Previous Qualifications
A Degree of second-class honours classification or higher in any business, sport or engineering related subject.
OR
Industry Experience
Students with lower or without entry qualifications but with significant and relevant sport, business, motorsport or automotive industry experience at a senior level can also be admitted on to the programme. Each application will be considered on an individual basis.
International Students
- NMA recognises equivalent international qualifications and these will be considered on an individual basis
- Applications are welcome from all International Students with a good standard of English
- If English is not your first language an IELTS certificate with a score of 6.5 (minimum) or equivalent qualification is required. However, all applications are considered on an individual basis as we are aware that for many international students their school or college curriculum has been taught in English.
Online Postgraduate Diploma Tuition Fees
UK Students
£7,950
Postgraduate Diploma – Approx 8 months full-time or 16 months part-time – flexible online study.
There are two ways for UK students to pay for their Postgraduate Diploma:
(Please Note: UK Postgraduate Student Loans are not available for the PG Dip.)
One
Payment
£ 7,950
ON ENROLMENT
10 x Monthly
Payments
£ 820
PER MONTH*
-
£8,200 in total
* Monthly payments include admin fee.
International Students
$11,500
Postgraduate Diploma – Full-time or Part-time – flexible online study.
There are two ways for International students to pay for their Postgraduate Diploma:
One
Payment
$ 11,500
ON ENROLMENT
-
SAVE $700 by paying in full
-
10 x Monthly
Payments
$ 12,200
IN TOTAL*
-
$2,750 on enrolment
-
+ 9 x $1,050 monthly payments
* International fees in US Dollars.
* Monthly payments include admin fee.
Postgraduate Diploma - Register Your Interest
Choose your own start date from January 2021.
Places will be strictly limited for the first intake.
Register your interest below and you will be the first to know when applications are open after final university validation November 2020.