NMA Business School Staff

Meet The Tutor Team

Our team of dedicated business tutors support our students in every way possible to achieve their qualification in business of motorsport. You will be assigned a subject expert tutor for each module of your course. The tutors can be contacted via email, phone or Skype as often as you need. Monday to Friday 9.00am – 5.00pm British Time.

Genevieve Gordon-Thomson

Genevieve
Gordon-Thomson

Programme Leader

View Bio

Genevieve is CEO of Tactic Connect Ltd, a bespoke sports agency providing services in four clear categories, Commercial and Management Service, Connectivity and Sponsorships, Media, Campaigns & Events and Education & Welfare.

Having a first degree in Business & Finance Genevieve went on to train as a lawyer. Since 2001 has worked actively within sports law. She has advised organisations such as the NPA, Brighton Bears and many others. Genevieve was an initial advisory to British Polo Enterprises for the inaugural British Polo Masters. Other long term projects included working for Major League Baseball International on The World Baseball Classic and MLB Academies and commercial and individual player projects.

Genevieve is Director of De Montfort University’s newly created Centre of Research for Innovation, Sport, Technology and Law (CRISTAL) and runs both the International Sports Law LLM and BASL Sports Law in Practice Certificate. She teaches International Sports Policy and Global Sports Marketing at American universities including Syracuse University and Ithaca College and previously launched sports law onto the syllabus at Birkbeck, University of London where she acted as a sessional lecturer in International Sports Law, Tort Law and Contract Law for 9 years.

Annually Genevieve speaks at Cambridge University on the English Legal System and Comparative Systems with a sports law focus.

Her research work focuses on Duty of Care, motorsport governance, legal issues surrounding equine sports, learning disabilities in sport and the legalities of sport sponsorships and other commercial relationships. She holds an LLM in International Sports Law, is a trustee of UKSA, sits on the Board of Stoolball England, is an advisory board member to Set4Success and sits on the British Association for Sport and Law Board.

Andrew Coe

Business Tutor

View Bio

Andrew Coe is an experienced Chief Executive whose career has included international management experience within a FTSE top 8 company as well as SME companies within the fields of consumer goods and sports governance.

From 2001 until 2014 Andrew was Chief Executive of the commercial arm of the governing body of UK motorsport, The Motor Sport Association – now Motorsport UK – and held responsibility for teams delivering some of the UK’s largest annual motorsport events including the F1 British Grand Prix, Wales Rally GB (the UK round of the FIA World Rally Championship), as well as many classic car events and the London to Brighton Veteran Car Run.

Emma Thomson

Business Tutor

View Bio

Emma Thomson is a lecturer, reseacher and project manager. Formerly an economic development professional, Emma changed career direction in 2007. Her love of motorsport led her to Silverstone where she worked as a Development Manager before becoming Education Manager. In this role, she created specialist programmes with schools, colleges and universities. Collaborations saw some great projects come to fruition to support all aspects of Silverstone’s business.

Since 2013, Emma has worked more extensively in the education sector where she lectures for a number of UK and international universities. She teaches and guest lectures on a number of sports business and event management topics. She is a module leader for the National Motorsport Academy’s Business of Motorsport Masters degree.

As an avid motorsport fan, Emma regularly attends F1 Grand Prix and is slowly working her way around the world to attend races in new venues. Her other big love is dancing and she occasionally performs in amateur shows. Since 2016, Emma has been writing F1 blogs, articles and regular columns under the moniker of Dancing Petrolhead.

James Bailey

Business Tutor

View Bio

James Bailey has 30 years of experience in the motorsport business. From 2012-2018 he was Director of Dunlop’s Motorsport activities from MotoGP and Le Mans 24h to BTCC and national racing.

Since then, he has headed the PitBox91 consultancy supporting a wide range of clients including Revolution Race Cars, the Autosport International Show and other motorsport companies with PR, marketing and social media activities.

He is a former amateur race driver and also Race Director for the Sports Prototype Cup, which made its debut as a Formula One support race at the 2020 Portuguese Grand Prix.

In the wider business world, James has considerable experience in change management. His project management and corporate communications experience has been utilised in major change programmes including the relocation of factories, turning a company-owned retail network into a franchise model and leading an international rebranding of a business unit.

James’ mindset on change management is to identify the need for change, ensure all stakeholders are aligned on the goal and then design a realistic, achievable and measurable journey through the change programme.

Mark Hughes

Business Tutor

View Bio

After 20 + years of working for some of the most iconic and commercially successful race tracks, championships and events, Mark Hughes, founder and Managing Director of Mrk1 Consulting, has built up an enviable reputation within the industry for efficient and professional race circuit and event operations and delivery.

In 2013, Mark set up Mrk1 Consulting and his services are in great demand. Recognized within the industry for running a tight ship, Marks advice and counsel is sought by clients wishing to establish commercially viable motorsport projects.

Mark brings a global perspective to all levels of the sport having worked in over eleven countries across three continents. Within the industry there are few people with such a broad understanding of both the commercial and operational aspects of motorsport.

Mark’s knowledge, insights and strategic thinking means that he is able to guide clients on best practice, efficient and safe operation as well as maximizing revenues.

Mark was instrumental in helping to establish the FIA standards for sustainability and has been appointed as the worldwide consultant to the NHRA for their push outside of the US.

In addition, Mark has also led the establishment of grass roots motorsport in several new and emerging markets, working closely with the local governing bodies and various government departments.

Some of the core areas where Mark can provide guidance are:
• Understand and define the feasibility of a business or product
• Reviewing operational efficiencies
• Identifying and tackling the challenges faced within an existing market
• Identifying new commercial opportunities
• Long term strategies, sustainability and viability

Meet The Student Services Team

We also have a dedicated Student Support and Administration Team to help deal with any other queries such as payments, student loans advice and anything else you may need a helping hand with.
Available to contact anytime, Monday to Friday 9.00am – 5.00pm British Time.