NMA Business School Staff

Meet The Tutor Team

Our team of dedicated business tutors support our students in every way possible to achieve their qualification in business of motorsport. You will be assigned a subject expert tutor for each module of your course. The tutors can be contacted via email, phone or Skype as often as you need. Monday to Friday 9.00am – 5.00pm British Time.

Genevieve Gordon-Thomson


Programme Leader

Genevieve is CEO of Tactic Connect Ltd, a bespoke sports agency providing services in four clear categories, Commercial and Management Service, Connectivity and Sponsorships, Media, Campaigns & Events and Education & Welfare.

Having a first degree in Business & Finance Genevieve went on to train as a lawyer. Since 2001 has worked actively within sports law. She has advised organisations such as the NPA, Brighton Bears and many others. Genevieve was an initial advisory to British Polo Enterprises for the inaugural British Polo Masters. Other long term projects included working for Major League Baseball International on The World Baseball Classic and MLB Academies and commercial and individual player projects.

Genevieve is Director of De Montfort University’s newly created Centre of Research for Innovation, Sport, Technology and Law (CRISTAL) and runs both the International Sports Law LLM and BASL Sports Law in Practice Certificate. She teaches International Sports Policy and Global Sports Marketing at American universities including Syracuse University and Ithaca College and previously launched sports law onto the syllabus at Birkbeck, University of London where she acted as a sessional lecturer in International Sports Law, Tort Law and Contract Law for 9 years.

Annually Genevieve speaks at Cambridge University on the English Legal System and Comparative Systems with a sports law focus.

Her research work focuses on Duty of Care, motorsport governance, legal issues surrounding equine sports, learning disabilities in sport and the legalities of sport sponsorships and other commercial relationships. She holds an LLM in International Sports Law, is a trustee of UKSA, sits on the Board of Stoolball England, is an advisory board member to Set4Success and sits on the British Association for Sport and Law Board. 

Emma Thomson

Business Tutor

Emma Thomson is a lecturer, reseacher and project manager. Formerly an economic development professional, Emma changed career direction in 2007. Her love of motorsport led her to Silverstone where she worked as a Development Manager before becoming Education Manager. In this role, she created specialist programmes with schools, colleges and universities. Collaborations saw some great projects come to fruition to support all aspects of Silverstone’s business.

Since 2013, Emma has worked more extensively in the education sector where she lectures for a number of UK and international universities.  She teaches and guest lectures on a number of sports business and event management topics. She is a module leader for the National Motorsport Academy’s Business of Motorsport Masters degree.

As an avid motorsport fan, Emma regularly attends F1 Grand Prix and is slowly working her way around the world to attend races in new venues. Her other big love is dancing and she occasionally performs in amateur shows. Since 2016, Emma has been writing F1 blogs, articles and regular columns under the moniker of Dancing Petrolhead.

James Bailey

Business Tutor

James Bailey has 30 years of experience in the motorsport business. From 2012-2018 he was Director of Dunlop’s Motorsport activities from MotoGP and Le Mans 24h to BTCC and national racing.

Since then, he has headed the PitBox91 consultancy supporting a wide range of clients including Revolution Race Cars, the Autosport International Show and other motorsport companies with PR, marketing and social media activities.

He is a former amateur race driver and also Race Director for the Sports Prototype Cup, which made its debut as a Formula One support race at the 2020 Portuguese Grand Prix.

In the wider business world, James has considerable experience in change management. His project management and corporate communications experience has been utilised in major change programmes including the relocation of factories, turning a company-owned retail network into a franchise model and leading an international rebranding of a business unit.

James’ mindset on change management is to identify the need for change, ensure all stakeholders are aligned on the goal and then design a realistic, achievable and measurable journey through the change programme.

Michele Verroken

Business Tutor

Michele Verroken is the founding director of Sporting Integrity. Her unique approach is based on over thirty years of involvement as one of the world’s top officials in the field of sport ethics. Formerly Director of Ethics and Anti-Doping at UK Sport, Michele designed and implemented current internationally accepted standards for doping control, results management, and education. Her expertise in policy implementation led to the UK achieving the first ISO 9000 certification for anti-doping in the world. Michele created the UK’s Drug Information Database, education programmes, Independent Doping Control Officer training and a national anti-doping policy based on ISO certified standards. Michele has significant experience in anti-doping programmes at the national and international level.

Her efforts have earned her the recognition and support of some of the most powerful figures in world sport, and have helped to shape the fight against doping in sport internationally. Her expertise in developing anti-doping programmes has been sought by several countries, including: Ireland, South Africa and Saudi Arabia. Since 2002, Michele has been secretary of the Commonwealth Games Federation Medical Commission, leading the coordination and delivery of the Games anti-doping programme including, TUE processes and results management, as well as the interface with medical services.

An accomplished writer, broadcaster and public speaker, Michele is a regular media commentator and is regularly employed by international and national sports organisations and businesses. She was retained as an expert adviser on ethics and anti-doping matters by the Independent Sports Review, co-chaired by Lord Moynihan and Kate Hoey MP, published in 2005. Professional golf has engaged Michele to advise on anti-doping policies and procedures, leading to the successful implementation of professional golf’s anti-doping programme since 2008. She is now Anti-Doping Adviser and Administrator to the PGA European Tour, Ladies European Tour, The R&A and International Golf Federation, as well as several national golf bodies .

Recent additions to Sporting Integrity’s portfolio include ESports and Mixed Martial Arts; Michele is a member of the Esports Integrity Coalition (ESIC) and leads the independent governance and integrity office for the International Mixed Martial Arts Federation.

Michele is a qualified arbitrator, mediator and adjudicator, and a former teacher and lecturer in sports science and physical education. Michele has achieved international sporting honours in netball, team handball and korfball.

Michele Verroken LLM (Sports Law), MA (Ed), B.Ed (Hons), Cert Ed, PGC Sports Law.

Meet The Student Services Team

We also have a dedicated Student Support and Administration Team to help deal with any other queries such as payments, student loans advice and anything else you may need a helping hand with.
Available to contact anytime, Monday to Friday 9.00am – 5.00pm British Time.

Kelly Rawson

Student Services Manager

Christine Shaw

Senior Admissions Officer

Carl Oxborough

Admissions Officer

Julie Woodhouse

Customer Service Officer

Elaine Murray

Student Support Advisor

Frances Pearson

Student Support Advisor

Wendy McBain

Student Services Advisor

Emma Boultby

Student Finance Advisor

Ready to Accelerate Your Motorsport Career?

Questions? Please Get in Touch

Our admissions team will be happy to discuss your options

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