MotoGP’s Bold New Look: A Logo Redesign That’s Sparking Debate
Logos are more than just symbols; they’re the visual identity of a brand, – a powerful tool that represents a brand’s identity and values. In motorsport, where passion and tradition run deep, logo changes can spark intense debate—and MotoGP is no exception. Following the end of the 2024 MotoGP season; MotoGP unveiled its new logo, replacing a design that had been synonymous with the sport for over two decades.
While some fans welcomed the refresh as a sign of progress, others criticised it for straying too far from its roots. In this blog, we’ll explore the history of MotoGP’s logo, examine the new design, and delve into the mixed reactions it has received.
History of the MotoGP Logo
Since its inception in 1949, MotoGP has undergone numerous transformations, but its modern branding truly began in the early 2000’s when MotoGP introduced a logo designed to reflect the ‘thrill and dynamism of premier motorcycle racing’. Featuring bold typography and a striking, checkered flag-inspired design, the logo conveyed speed, precision, and a connection to the sport’s deep heritage.
For over two decades, this emblem served as a cornerstone of MotoGP’s identity. It was instantly recognisable to fans worldwide, appearing on everything from rider leathers to trackside banners. The design’s longevity made it a trusted icon in the fast-evolving world of motorsport, where few brands manage to maintain such visual consistency. However, as MotoGP continues to expand its reach, and with the recent takeover by Liberty Media, it was clearly time to modernise—a move that has ignited widespread discussion.
The New Logo
Unveiled at the end-of-season awards ceremony in Barcelona, MotoGP’s new logo is a bold departure from its predecessor, reflecting the series’ ambition to modernise its brand and engage with a broader audience. Designed in partnership with the renowned design studio Pentagram, the logo is not just an aesthetic update—it’s part of a comprehensive rebranding effort to meet MotoGP’s vision for the future.
The updated design incorporates dynamic elements that capture the essence of motorcycle racing. The “M” symbolises two motorcycles leaning side by side into a corner, capturing the sport’s close competition. The “O’s” represent motorcycle wheels, while the “t” represents a rider, emphasising the synergy between man and machine.
Additionally, the “GP” echoes the curves of a racetrack, ensuring the logo remains grounded in MotoGP’s sporting roots. These subtle design choices create a sense of motion and energy, aligning with the excitement the sport brings to fans around the globe.
This new design aims to be versatile and future-proof, adaptable for digital platforms, merchandise, and other media.
The updated branding also includes fresh typography and motion graphics, emphasising MotoGP’s embrace of modernity while still honouring its 75-year heritage. The tagline accompanying the rebrand, “Faster. Forward. Fearless,” underscores the dynamic and ambitious direction MotoGP is pursuing.
While the new logo has sparked mixed reactions, it undeniably signals a new era for MotoGP—one that prioritises innovation and accessibility for fans old and new.
Opinions & Reactions
To hear everyone’s thoughts on MotoGP’s new logo, we turned to social media, inviting feedback from our followers. The responses came flooding in, – with a huge amount of differing feedback.
Many praised the redesign for its simplicity and modern appeal. On LinkedIn, Harry A commented, “I’ve always been keen on the basic/clean look for logos, especially if it’s text. I prefer the new. That said, I can see why people with years of attachment to the series aren’t happy to see the change.”
James Bailey, a Change Management Expert and part of our Business of Motorsport Tutor Team, expanded on the logo’s functionality: “When the F1 logo was redesigned a few years ago, the keyboard warriors seemed to become design experts. A few hours after the unveiling of the new MotoGP logo, the debate was just as intense. I like the logo. It is clean, fresh and contemporary. More importantly, it is versatile and simple.
The MotoGP or F1 logo has to work solus or alongside partner logos, be visible as a tiny icon in the corner of a tiny YouTube screen and on huge billboards. It has to work in mono and colour, in print, social media, digital and on TV. Also, now MotoGP is part of the Liberty family, the logo has to sit alongside all of the other sporting and entertainment assets that the company owns. It’s a tough job designing something simple, bold and recognisable. It works, and a few minutes into the 2025 season, the debate will probably be forgotten.”
Emma Thomson, who tutors modules 4 & 5 on the Business of Motorsport course, echo’s James’ view: “I like the new logo and think it reflects a shift in approach under new ownership. Simplicity is key, and the time feels right for this change.”
Not all reactions were positive, however. On Instagram, Anthony described it as “rather generic,” adding, “One of the least exciting things to look at that represents one of the most exciting sports.” Brian on LinkedIn preferred the older logo, noting its dual symbolism of a champion’s trophy and a chequered flag. Meanwhile, Joe P on Facebook compared the new design to a streaming service logo, a sentiment echoed by Claire, who called it “bland and unimaginative.”
Others, like Derek on LinkedIn, took a more pragmatic approach: “Who cares? It’s the racing I’m interested in, not some marketing scheme. Hardcore fans won’t notice the change.”
The feedback shows just how divisive design changes can be, especially in a sport as passionate and historic as MotoGP. Whether the mixed reactions will have a lasting impact on fan engagement remains to be seen.
What do you think of MotoGP’s new logo? Is it a step forward or a misstep? Let us know in the comments below!
1 thought on “MotoGP’s New Logo: Evolution or Controversy?”
The new logo is disappointing and dull. Go back to the classic 2007-2024 logo. That one is PERFECT!!