Up until recently, the National Motorsport Academy has focussed on motorsport training for engineers. Our motorsport engineering degrees were the first online degrees of their kind and were designed to help professional engineers, mechanics and technicians to either make the move into motorsport or improve their employment and promotion potential within the industry. With the …
The NMA Business School is the first higher education establishment of its kind. Dedicated solely to the Business of Motorsport, our online postgraduate courses are unique. They cover the commercial aspects of this complex industry, from governance and contracts to marketing and sponsorship, our students leave armed for top level careers. So, if you love …
3 Best Things About Learning with the NMA Business School Read More »
Formula 1 sponsors are almost as visible as the teams and drivers themselves and the world’s most expensive sport simply wouldn’t exist without them. But do fans really buy in to the brands on the billboards? Do people at home rush out and buy Ray Bans or solely use DHL for their shipping logistics? Did …
Motorsport Insights: How Effective is F1 Sponsorship for a Brand? Read More »
Marketing is a massive part of the global behemoth that motorsport has become. Motorsport marketing is what greases the financial wheels of the sport, drives the fans to choose sides and generally keeps us all up to date with the goings on between and after races. If you’re already a marketing professional who’s a petrol …
Where is the money in motorsport for the manufacturers? Teams spend millions to participate in the top-flight series such as WEC, WRC and even domestic series’ such as BTCC, but where is the financial benefit? The cost of competing can be crippling! Elite motorsport is the place that future innovations are developed and tested but …
A Winning Formula On & Off the Track: BTCC & Volvo Read More »