From iconic partnerships to viral moments, we’ve pulled together our top 10 motorsport marketing campaigns of all time – the ones that really made an impact.
10 Motorsport Marketing Campaigns | NMA Business School Read More »
Business can learn from motorsport A book review written by Business of Motorsport tutor, James Bailey Recently, I bought a book. It was about having a winning mindset in business by delivering change management effectively. Nothing surprising there, as I’m the NMA’s Business of Motorsport tutor in Business Change Management and a director of PitBox91,
Benetton: Rebels of Formula 1 | A Book Review by James Bailey Read More »
As a proud member of the Goodwood Road & Racing Club, our Business of Motorsport Programme Leader, Genevieve Gordon-Thomson, has had a front-row seat to everything Goodwood in 2024. From the atmosphere at the Members’ Meeting to the spectacle of the Festival of Speed and the vintage magic of the Revival, she’s experienced it all.
Tutor Talk: The History of Goodwood Read More »
After my Bachelors degree in automotive engineering I started working as a motorsport mechanic but realised after a few years that I wanted more. That is why I decided to become an engineer and enrolled in the Masters course at the NMA. This allowed me to continue my freelance mechanic activities and combine studying from home in Belgium.
Student Talk: Daniel’s NMA Story Read More »
Motorsport is more than a passion—it’s a lifestyle. This year has been nothing short of transformative for me, both personally and professionally, as I’ve thrown myself head-first into the world of racing. Working as a race mechanic and data analyst across three distinct and demanding championships – the GT Cup, the BEMSEE Motorcycle Championship, and the F.A.T. Karting League
Student Talk: Moully’s NMA Story Read More »
