Liberty Media has undoubtedly done an impressive job of taking Formula 1 to new audiences. Compared to a decade ago, both the broadcast and trackside audience are significantly younger and more diverse. The Drive to Survive generation demands constant content and the appetite appears endless.
It’s Time to Rethink F1 Social Media: A Business Perspective Read More »
Written by Business of Motorsport Programme Leader, Genevieve Gordon-Thomson Ten of the eleven F1 teams have their headquarters in one country: the United Kingdom. For a global sport that races across five continents, this level of geographic concentration seems almost counterintuitive. Yet, within approximately a 50-mile radius in the Midlands sits the most advanced and
Inside Motorsport Valley: Formula 1’s Technological Core Read More »
Ed Sarling – Tutor at the NMA Written by Motorsport Tutor, Ed Sarling Buckle up this 6 point harnesses, because this isn’t a short one. I had a few things I was going to talk about in this blog, but recent events took me down a different path. Now, I want to start by reiterating
Ed’s Honest Assessment of the Mosler… Read More »
Ed Sarling – Tutor at the NMA Written by Motorsport Tutor, Ed Sarling Last year I was at a race event, working with a team whose owner seemed vaguely familiar, but neither of us recognized each other at all. It wasn’t until he saved my number in his phone under “Ed Supra”—a common practice among
From Street Loops to Pit Crews: How Grassroots Car Culture Fuels Motorsport Careers Read More »
The 2026 Formula 1 season began with the Australian Grand Prix and immediately sparked debate across the motorsport world. With more overtakes but growing criticism from drivers and fans, the new regulations have raised an important question: are they improving the racing, or making it feel too artificial? We take a look at the new rules, how they work, and the reaction from across the paddock and the fanbase.
F1 2026 Regulations: The Reaction After the Australian Grand Prix Read More »
