Business of Motorsport Student Anita Lunati speaks about her NMA experience The MA Business of Motorsport program offered by the National Motorsport Academy is designed to provide students with the essential skills required to excel in motorsport. Through a comprehensive curriculum centred around strategic management, marketing, and financial analysis, students gain a deep understanding of …
Formula 1 ticket prices have never been the cheapest but British Grand Prix host and promoter Silverstone has come under fire this week, in part for introducing a ‘dynamic’ pricing system, designed to inflate pricing when demand grew high. When tickets were released, the system crashed, leaving fans in a virtual queue for hours. The …
Motorsport marketing jobs are growing in numbers as teams and manufacturers look to improve their use of digital channels to attract and entertain their audiences. Marketing functions are varied in the industry. At its core, motorsport is an events industry. It’s also an entertainment industry. It’s also a sport. This means that skills from other …
5 of the Best Motorsport Marketing Jobs Right Now Read More »
Up until recently, the National Motorsport Academy has focussed on motorsport training for engineers. Our motorsport engineering degrees were the first online degrees of their kind and were designed to help professional engineers, mechanics and technicians to either make the move into motorsport or improve their employment and promotion potential within the industry. With the …
F1 has always been popular but thanks, in part, to the Netflix show Drive to Survive, F1 fandom is now at its peak. But has it gone too far? Is the sport over-exposed with drivers now becoming A List celebrities and appearing everywhere across digital and printed media? Are fans getting to saturation point? NMA Business School …