Up until recently, the National Motorsport Academy has focussed on motorsport training for engineers. Our motorsport engineering degrees were the first online degrees of their kind and were designed to help professional engineers, mechanics and technicians to either make the move into motorsport or improve their employment and promotion potential within the industry. With the […]
Commercial Motorsport: Meet Tutor Andrew Coe Read More »
F1 has always been popular but thanks, in part, to the Netflix show Drive to Survive, F1 fandom is now at its peak. But has it gone too far? Is the sport over-exposed with drivers now becoming A List celebrities and appearing everywhere across digital and printed media? Are fans getting to saturation point? NMA Business School
F1 Fandom: Will the Bubble Burst? Read More »
The NMA Business School is the first higher education establishment of its kind. Dedicated solely to the Business of Motorsport, our online postgraduate courses are unique. They cover the commercial aspects of this complex industry, from governance and contracts to marketing and sponsorship, our students leave armed for top level careers. So, if you love
3 Best Things About Learning with the NMA Business School Read More »
Formula 1 sponsors are almost as visible as the teams and drivers themselves and the world’s most expensive sport simply wouldn’t exist without them. But do fans really buy in to the brands on the billboards? Do people at home rush out and buy Ray Bans or solely use DHL for their shipping logistics? Did
Motorsport Insights: How Effective is F1 Sponsorship for a Brand? Read More »
Marketing is a massive part of the global behemoth that motorsport has become. Motorsport marketing is what greases the financial wheels of the sport, drives the fans to choose sides and generally keeps us all up to date with the goings on between and after races. If you’re already a marketing professional who’s a petrol
So, You Want to Work in Motorsport Marketing? Read More »