Where is the money in motorsport for the manufacturers? Teams spend millions to participate in the top-flight series such as WEC, WRC and even domestic series’ such as BTCC, but where is the financial benefit? The cost of competing can be crippling! Elite motorsport is the place that future innovations are developed and tested but […]
A Winning Formula On & Off the Track: BTCC & Volvo Read More »
Change is inevitable, especially in a fast-paced and innovative industry such as motorsport. After a year of havoc that no one saw coming, all businesses have had to adapt to survive. Where some have thrived, others have fallen, and this is where the strength of a business’s change management processes can be measured.  Change
Change Management in Motorsport: Meet Tutor James Bailey Read More »
Jobs in motorsport management are varied. In many ways more so than in motorsport engineering. Motorsport is a multi-billion-dollar business and like any other global sport there is a hell of a lot of work that goes on behind the scenes to keep all the wheels in motion! From sponsorship to law, media to logistics,
Want to Work in Motorsport Management Part 1: Sponsorship. Media & Marketing Read More »
Motorsport is a serious business. Without the movers and shakers at the commercial end of the sport, there would be no teams, no development, no media coverage, no rules (!) and no money! The business of motorsport has to remain as cutting-edge as the engineering side of things, so the industry demands the brightest minds,
Getting Started in Motorsport: The Business of Motorsport Read More »